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We are
Stratalinx

Sales Acceleration for Growth Technology Companies

More About us

Sales Leadership & Strategy

Message Development

Data Services

Direct Outreach

Program Oversight

Stratalinx is All About Sales and Revenue Acceleration for Growth Companies

Software | Services | Entrepreneurship | Revenue
Technology Sales Veterans | Champions of Growth

Our core team has over 100 years of successfully selling to and building businesses in Technology Services, Software Platforms, IT Infrastructure and Support and with other unique companies focusing on specific verticals – SMB to Enterprise Customers.

This experience and success led us to realizing there was a significant market for helping other technology companies by leveraging the tools and best practices that we've used so successfully elsewhere.

Combined with a strong adoption of fractional experts and a shifting workplace paradigm, we realized there was an opportunity to package the sales tools, expertise and techniques that have made us successful and provide them as a service to other growth companies. This layering of sales and revenue enhancing assets became Stratalinx.

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We Solve Common Growth Challenges

Strategy | Messaging | Outreach | Hiring | Training | Systems | Compensation | Measurement | Retention

Many startups, along with small and medium technology companies, struggle to build and optimize their sales teams to maximize pipeline, closed deals and time-to-revenue.

Owners end up “doing everything,” but there’s always more to do. Leadership is trying to build the business and end up selling all the deals.

Meanwhile, the sales team is missing the strategic structure, messaging, platforms, measurement, and guidance to be successful.

Building an internal inside sales team is expensive; recruiting, onboarding, training, management, systems, data, AI expertise and retention with a statistically high dropout rate. We eliminate those problems by providing the option of outsourcing all of it to us.

Our Solutions Help Drive Your Goals

Strategic Review | Artificial Intelligence | Social Media | Messaging | Sales Revenue | Sales Velocity | Sales Structure | Approach

Stratalinx is purpose-built to help with all of these areas - a portion or more - depending on your specific needs.

Ultimately, we measure success in two specific areas:

1. Sales Acceleration - Pipeline Growth - typically 600% over established baseline

2. Revenue Improvement/ROI - Historical ROI averages of 200% to 500%+

Our Solution Continuum below provides the details on how we can assist.

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Stratalinx is purpose built to help with all of this, or a portion, depending on your specific needs

Service and Technology Portfolio

All Service Options | As a Continuum or à la carte | Built from Strategy | Internally Driven | Outsourced | Hybrid

Sales Leadership & Strategy

Sales Readiness Assessment
  • Access where you stand in your sales strategy, implementation and areas for improvement 
  • Benchmark your sales platforms, people and practices against top performing sales organizations
  • Improve your sales by incorporating a structured path to growth  
  • Uncover opportunities and best practices relating to each area for improvement in the overall process
  • Determine areas where nascent technologies, like AI, can be incorporated
Fractional Sales Leadership and Deal Closing
  • Leverage an experienced sales leader on a part-time basis
  • Develop all sales strategy in concert with customer leadership
  • Act as and executive member of our customers’ leadership team
  • Work directly with our customers’ customers to close the most strategic deals
  • Place strategy, process, management and technology in place to have all of sales moving in one direction
  • Measure all activities against goals and continually adjust to improve

Strategic Planning

  • Work with executive management review current process, team, structure, tools and metrics  
  • Develop measurable goals and benchmarks for performance
  • Determine the appropriate technology to add to existing technology stack
  • Right size effort based on budget and goals
  • Create a strategic path for success

Messaging

LinkedIn Profile Optimization
  • AI-based content, posting and ongoing communication if a  good fit for your business
  • Refine your profile to systematically connect with high quality prospects 
  • Become a top 1% profile on LinkedIn and an acknowledged authority and thought leader in your field
  • Gain outstanding visibility conveying industry credibility leading to increased opportunities for networking, career growth and brand promotion 
LinkedIn Company Page Optimization
  • Create a compelling LinkedIn company page to drive targeted activity and improved SEO
  • Incorporate relevant keywords to improve visibility in meaningful search results
  • Showcase products and services to highlight offerings to interested prospects and partners
  • Increase engagement through a well-defined posting strategy and content
  • Create a Network/Community with industry thought leaders, influencers and customers
  • Leverage a strong LinkedIn Groups and recommendations strategy
Holistic Messaging Development
  • Lead executive sessions to create a targeted messaging strategy
  • Define target audience and customer personas
  • Create and optimize a unique value proposition
  • Align value proposition and  with target audience
  • Create differentiation.  competitive advantage and thought leadership
  • Utilize messaging for all downstream uses; AI, LinkedIn, email, phone, SMS, Web, inbound and social advertising
  • Continually refine messaging to account for feedback, market trends and customer insights
Website Optimization
  • Analyze website for false-flag keywords
  • Add  targeted keywords targeted for optimal SEO
  • Tweak to move your company to the highest possible ranking for prospects seeking services you offer
Social Media
  • Apply all strategic refinement to your social presence 
  • Ongoing coverage for all major platforms: LinkedIn, Twitter, Facebook
  • Predefined cadences of posts, video, events
  • All managed for you with strategic intent

Data Services

Data Management
  • The single most important element of outbound sales is data
  • We start with “intent” data – we find the prospects who are actively and currently seeking your services
  • Leverage our world-class data technology
  • Build fresh, organic lists capitalizing on AI search
  • …or utilize your current data or provider with enrichment
List Development and Optimization
  • Create ultra-refined target lists
  • All targeted audience across geography, service, title, industry
  • Any variety of demographics  
  • Constantly refine and refresh
  • During an active program, work iteratively to continually refine and optimize data lists
  • Use our technology to measure and adjust lists for maximum ongoing performance  
  • Review and shift parameters as necessary
Data Clensing / Data Enrichment
  • Modify existing target lists to enrich and refine them
  • Test all data with all outbound technology
  • Build totally new lists and continually improve 
  • Apply technology to target new markets with proven data model

Direct Outreach

LinkedIn Outreach
  • Use AI-enriched Sales Navigator lists combined with enriched  existing lists to target demographic for connections on LinkedIn
  • Creates a significant funnel for meetings and pull through sales
  • For each team member you designate, we can send 60 to 100 invites per day
  • Historically, 13% to 25% of these convert to connections
  • Becomes a significant base for all sales communication,  messaging and brand
Outbound Dialing and Management
  • Load all lists and load into our dialing software
  • System dials approximately 200 dials per hour
  • Typical connection rate of 6 to 12 per hour
  • No manual dialing, just selling
  • Provide our turnkey solution for your sales team or we’ll do it for you
  • Fully integrated to your CRM
Fractional SDR Services with Management
  • Provide a veteran SDR or Team to handle all calling outreach
  • Fully managed by a veteran sales leader
  • SDR will act as your employees with company email
  • Will take an “interest” opportunity to hand off to your team or to meeting or to close
Artificial Intelligence Driven Outreach
  • Leverage the fastest growing method of reaching targets:  SMS text to mobile phones
  • Use AI for immediate follow up on inbound leads – filling appointment calendars automatically
  • Full integration with all major CRM and lead management platforms
Outsourced HubSpot CRM & Management
  • We’re experts with the world’s leading CRM – HubSpot
  • If needed, we can provide a full instance of HubSpot for your internal team
  • All services, data management and strategies will be incorporated into your turnkey outreach and  CRM –  managed internally or externally by our experts 
AI-Enriched Email Campaigns
  • Campaign Strategy Development
  • Multi-message, multi-touch drip campaigns
  • Comprehensive professional copywriting
  • A/B Testing
  • Multiple domains and email addresses to  maintain secure outbound margins
  • Personalized reporting dashboard

Executive Management
& Program Oversight

Veteran Executive Leadership for all Elements of Your Chosen Program
  • Management  of entire program and resources
  • Weekly meetings with key stakeholders
  • Develop measurement, metrics,  management, and reporting
  • Training and coaching as required for the Stratalinx internal and customer external teams
  • Ongoing strategy and adjustments
How we work together

What's Next?

Structure and Process of our Relationship

Relationship and Account Support

    • Requires executive support and involvement throughout the program to ensure the success and adoption of the project
    • Your Sales Leader from Stratalinx will need to have candid discussions on the business, goals and overall landscape of the business
    • Collaboration on messaging and success metrics
    • Sizing of the project and determination of priorities and budget will be determined during the pre-program Executive/Sales Leader conversations

Financial

    • Develop a program with the executive team, offer opinions and options, then determine and build the program and the priorities of the program
    • A total budget will be determined and agreed upon
    • The program will likely be a six-month minimum commitment at a predictable, flat-monthly fee or prepaid –  combined with success incentives – that incorporates all elements as agreed upon
    • Monthly billing with generous prepayment discounts as an option